A growing number of Realtors and real estate investors are posting memes on social media platforms including Facebook and Instagram. Studies indicate meme-based content gets more social shares and encourages people to engage with brands. Memes can help you make your brand sound human and demonstrate how you make the otherwise cumbersome process of real estate buying, selling, and investing funny and stress-free.
In this guide, I am going to share with you the five best online tools to make real estate memes in 2022:
Canva has a vast library of free and premium templates that you can use to make memes with just a few clicks. You can select fonts, upload your own image, and do advanced customization with an easy-to-use, built-in design editor. Canva has hundreds of thousands of free stock images, photos, and icons that you can use to personalize your memes.
Once you are done, you can download the memes in a variety of file formats including JPEG and PNG.
Imgflip is one of the most popular online meme generators.
You can add text to images using a library of free fonts. You can also customize font colors and outlines. You will get advanced font editing and animations.
With Imgflip, you can make memes, gifs, and charts. So you are looking for advanced animation, this is the tool that you should consider using.
What makes this tool stand out from other meme generators is that you can simply type in text and it will appear on the image with fonts that are suitable for memes. Selecting a saved image and typing the text is all you need to do to make a meme with Imgflip.
GIPHY is a very popular GIF generator. You can make animated GIFs. You can use your own images in JPG, PNG, and GIF formats and customize backdrops with captions, filters, and stickers.
You can browse through the vast library of GIFs to get design ideas and reuse them for your own marketing. On giphy.com or the GIPHY mobile app, click on the selected GIF that you would like to post on Facebook. You can save the GIF that you create with this tool by right-clicking on it and saving it on your desktop. From there, you can easily upload it to Facebook, Instagram, Twitter, or other social media accounts.
While Canva is a comprehensive design tool used for making templates, flyers, business cards, logos, and presentations, Meme Generator is exclusively for making memes. You can use a pre-built template or upload your own images to build a meme.
Once you are done, you can right-click and save your work with just a few clicks. Many Realtors and investors leverage this tool to make memes online.
Make a Meme
If you are looking for an intuitive online tool to make memes with a limited library of images (mostly pets), this is the tool you would probably want to use.
You can add text at pre-designated places on images. You can also upload your own image. Once done, you can right-click and save the image on your desktop.
Most of these online meme generators will require you to sign up for a free account. They will have a watermark if you right-click on the image and save it after making a meme. Canva stands out because it’s one of the most popular design editors currently available for free. You don’t need to worry about watermarks or privacy. You can also edit the memes you made on some of these platforms using advanced photo editing tools such as Photoshop. However, make sure to keep privacy and copyright terms in mind when you use memes generated by these tools.
Things to consider when including memes in real estate marketing content
If you are planning to incorporate memes in your real estate digital marketing campaigns, take into consideration the following things:
Never make offensive memes
Something that sounds humorous to you might end up being offensive to others. Since humor is the predominant tone used for memes, they can sometimes be offensive.
Make sure you are crafting your marketing messages carefully if you are making your own memes. The messages shouldn’t be offensive to any demographics or gender. This might not only hurt your lead generation efforts but also put you in legal trouble.
Keep your target audience in mind
As a real estate agent or investor, if you are catering to a specific niche, you should craft your marketing messages accordingly. For example, if your target audience is first-time home buyers, the memes you make should help you connect with younger families and individuals. Your marketing messages will be different from a Realtor whose target market is senior living.
Don’t overcomplicate your marketing messages
The situations that you refer to in your memes should resonate with your target audience. They must be familiar with these situations. You can make memes that highlight the stress involved in the real estate transaction or investing process. Make sure to keep your messages simple and easy to grasp.
Also, the memes should be consistent with the personality of your brand. For some real estate businesses, memes could easily fit into their brand voice. However, for more serious brands such as a brokerage promoting ultra-luxury properties, it’s important to find the right tone and voice for memes.
Memes are working great for real estate brands, but you need to make sure they resonate with your target audience. Use edgy and humorous messages to ensure your memes drive brand awareness and engagement. Hopefully, the free tools outlined in this article will help you incorporate meme-based content in your digital marketing campaigns.