4 Essential Real Estate Marketing Strategies for Online Lead Generation

Do successful real estate agents have a magic wand that they just wave and drive leads to their business?

Well…if you are an agent who doesn’t know how to take advantage of real estate marketing strategies for lead generation online, the success of your competitor who uses these strategies will look magical to you.

If you believe your business is sluggish because fewer home buyers and sellers are using the services of real estate agents these days or people are buying homes with help of free MLS online, then it means you carry myths that are very destructive to your success.

Studies suggest while 42 percent home buyers use the Internet as the first step of their search than any other option, real estate agents remain an integral part of the home search process. Eighty–eight percent of buyers who search for homes online end up purchasing through an agent.

[quotepost newsno=”581″] Have you ever wondered how these 42 percent buyers ended up hiring an agent to represent them? Like homes, buyers tend to look for agents online. Google has reported a sharp jump in search queries having these two words – ‘near me’. On average, 10,000 people search for ‘real estate agent near me’ every month.

Even if you have ensured your place on the top of the Google Business and people looking for an agent have ended up on your website, you will be able to get business from them only if they immediately feel connected while vising your website.

Here are the four most essential real estate marketing strategies that almost every successful real estate agent uses for lead generation online:

Video

Going by the popularity of online video, you would probably be watching this article, instead of reading it, in the next five years. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled in the next five years, according to this article.

If you run a real estate business and don’t include video in your online marketing strategy, you are doing it at your own peril. Have you ever wondered why so many agents are using drones to capture panoramic views for properties they are marketing?

You can use videos to not only show your prospects around the property from the comfort of their homes, but also to interact with them directly. You may write blogs or guides on how to buy or sell homes, but you can make them feel more connected, if you make a video of yourself giving these tips and uploading this video on your website for your prospects to watch.

Search engine optimization

It’s very important that you optimize your real estate marketing efforts for search engines. You should either outsource or gain firsthand knowledge with regard to basic optimization techniques to ensure your business’s ranking in search engines.

These techniques include, but are not limited to:

  • Business Listing (Google My Business)
  • Maps (Google Maps)
  • Ranking for long tail and broad term keywords
  • Inbound links
  • Outbound links
  • Internal links
  • Page load time

It is believed Google takes into account nearly 200 factors while ranking a website. You don’t need to waste your time on learning all these factors, but you must at least know the basics and implement them for your website to rank higher in search engines.

Social Media Marketing

If you can get the social media market right, your website will generate traffic. It will get you leads. It can help you convert those leads.

Some of the most effective social media platforms for real estate agents to use are:

  • Integram
  • Facebook
  • Pinterest
  • Twitter

You need to master these social media platforms and know how to use them. Keep in mind that using these platforms to stay connected with your friends and family is completely different from using them for your business.

Email marketing

Email marketing is essential for any type of business, but it’s actually the lifeline for real estate lead generation. It is the biggest tool to find leads and more importantly, move them through a marketing funnel and convert them into clients.

Believe it or not, email marketing remains one of the top marketing tools for business. Seventy-two percent of U.S. adults say they prefer companies to communicate with them via email.

Make email marketing a core part of your business efforts.

Conclusion

When you are getting started with real estate marketing for lead generation, it’s easy to feel overwhelmed and give up. But instead of feeling burned-out, you should take one step at a time and implement these strategies with a concrete plan of action.

Ekta Sharma

Ekta Sharma

Ekta is the co-founder of RealtyCrux. She helps real estate businesses script success stories with her implacable writing and digital marketing skills. Under her guidance, her team creates unique real estate website designs with great user interface (UI) and user experience (UX), logos, landing pages, infographics and lead funnels.