Your real estate website is the most effective marketing tool to generate seller leads.
The problem is most real estate websites are not optimized for capturing these leads.
In this guide, I am going to explain how to optimize your website, so that it not only generates seller leads but also nurtures them:
Home valuation landing page
If you think about the journey that sellers go through, you will realize that the first step for them is to determine their home’s value.
They will go online, trying to find tools that can help them get an estimate of their home’s value. For you, this is the best time to expose your brand to prospective sellers in your target neighborhoods and capture these leads.
In a recent article, I discussed in detail how to set up a home valuation landing page and what features it must have for it to be effective.
The home valuation landing page on your website must help you win the trust of prospective home sellers. You can do so by showcasing recent listings sold by you, case studies, testimonials, verifiable reviews, market stats, and your unique selling proposition (why they should hire you over your competitors).
Create a seller lead bait
Lead bait, also known as a lead magnet, is some value that you offer to your leads in exchange for their contact details.
A lead bait is used for incentivizing your leads to take a specific action on your website.
I have found seller guides (eBooks) to be the most effective lead baits for Realtors.
You can create detailed guides on how to sell a property and what to expect during the process. There are plenty of topics to create guides on. You can offer these guides in exchange for the lead’s contact details.
You will need to create landing pages to promote these guides.
Strategically placed pop-ups are also very effective for promoting guides and collecting email addresses.
Real estate market guides
You probably already know that most home sellers are very curious about the current state of the real estate market in their area.
They want to know whether or not it’s the right time to sell their home.
You can create neighborhood-specific real estate market guides where you provide relevant information such as
- DOM (average days on the market)
- Median listing price
- Any increase or decrease in median listing price
- Number of listings on the market
- Your commentary on if it’s a buyer’s market, seller’s market, or a balanced market.
By promoting these market guides, you can kill two birds with one stone. You will provide useful information to prospective home sellers, and at the same time, you will also establish yourself as a neighborhood expert who keeps a tab on the local real estate market.
Needless to say, you should make sure your website has the latest data and statistics.
In my opinion, this is the most powerful and cost-effective way of generating seller leads.
Regularly posting articles will help you get free traffic from search engines because your website will start ranking for keywords related to home selling.
You should regularly post helpful tips, free guides, and articles on different aspects of selling a home.
Make sure that your content stands out and provides value to readers.
Also, follow the SEO guidelines. This will make it easier for search engines to understand your content.
Read the following article to learn how to write an SEO-friendly real estate blog post:
Step-by-Step Guide to Writing SEO-friendly Real Estate Blog Posts
Promote your website’s seller lead features
If you follow the tips outlined here, you will create a home valuation landing page, downloadable eBooks, market guides, and blog posts.
This is half the battle won. Now, you need to promote your home valuation landing page, eBooks, market guides, and blog posts.
Here are a few simple ideas to get started:
- Launch a drip-email campaign and send out links to guides and eBooks to your email list at a set frequency. Read this guide to learn how to leverage email marketing for real estate.
- Post links on Facebook, Pinterest, Linked In, and other social media profiles.
- Promote your landing pages with Facebook Ads
- Promote your landing pages with Google Ads PPC
- Guest blogging for other local businesses in your area. You can leave a link to your landing pages in the guest posts.
- Follow the best SEO practices to get your content ranked higher in search engine results
These are some of the easiest, yet most effective ways to generate seller leads with your real estate website.
While you may think that it’s a lot of work, but it’s far easier than door knocking and cold calling.
You will need to build landing pages once, but you will benefit from them forever.
You can automate your drip campaigns so that you don’t have to send out emails manually.
However, there are a few things that you will need to do on a regular basis such as creating blog posts, updating real estate market data, and promoting landing pages.
But the greater the effort, the sweeter the reward.
If you need professional help with adding these features to your website, get in touch with us today!