Tips for Generating Real Estate Leads Online
Advertising on Facebook and Instagram is the most cost-effective way of generating real estate leads, but the questions is: Are you doing it right? Stop wasting money and leverage our proven social media marketing strategies to get more leads by spending less.
Facebook Ads and Instagram Ads can be a money pit if you are not using the right targeting options and not optimizing your ads for maximum conversions. With Facebook restricting targeting options for real estate professionals, you now need to be even more careful when spending money on this platform.
Ads Set-up
Pixel integration for Facebook & Instagram Ads conversion tracking, Facebook and Instagram Ads development, interest and behavior targeting set up, remarketing campaign set up etc.
Campaign Management
Facebook Ad Account Setup, Facebook Ads Creation, Social Media Strategy, Campaign Optimization, Conversion Optimization, Monthly Reporting & Much More...
Data-driven Strategy
Leverage our vast knowledge and experience in real estate Facebook Ads campaigns and save money from day one.
Campaign Optimization
We analyze results from your previous campaigns and use data to improve conversions and CTR.
Optimized Ad Creatives
While abiding with policies related to the Special Category for housing ads, we optimize campaigns with the best targeting options, copy and visuals.
Funnel Optimization
We optimize your landing pages, ad copy and visuals to get a better conversion rate and improved ad relevancy score.
Retargeting Campaigns
We make your Facebook and Instagram Ads campaigns more cost effective by retargeting your most engaged users.
Integrated Advertising Campaigns
Being a full-service ads agency, we can help you come up with an integrated advertising strategy to promote your business with Facebook and Google Ads.
Improved click-through-rate
Improved conversion rate
Reduced cost-per-1000 impressions (CPM)
Reduced cost-per-click
Reduce cost-per-lead
Higher number of qualified leads
Improved relevancy score for your ads
Improved brand awareness
Better standard and custom events results
Reduced conversion value
Improved video views metrics for ThruPlay campaigns
The benefits of advertising your real estate business on Facebook and Instagram are numerous. Studies indicate that almost 80% of all Internet users use Facebook. Even 65% of people over the age of 65 use Facebook. Most people check their Facebook profiles multiple times a day. This high user engagement rate makes Facebook and Instagram a perfect platform to promote your real estate brand.
Additionally, Facebook is one of the most cost-effective advertising platforms. The results are measurable. You can run highly targeted campaigns at scale to get leads without even leaving your office.
Being a full-service ad agency, we provide end-to-end Facebook and Instagram Ads campaign management – right from setting up Facebook Pixel to creating visually appealing posts.
Comparative market analysis (CMA) is an important aspect of marketing a property, right? The same goes true for social media marketing. We will analyze how your competitors are marketing their business on social media and devise a marketing strategy for you accordingly.
Real Estate Expertise
Leveraging our past data and experience in managing Facebook Ads campaigns in the real estate industry, we are able to develop conversion-optimized advertising strategy from day one.
ROI-driven Approach
Rather than focusing on shares and likes, we strive to help you reach the right audience for a better conversion rate and higher number of qualified leads.
Dedicated & Manual Monitoring
We believe in building long-term relationships and we understand that it is only possible if your campaigns are profitable. We manually monitor each and every ad and its performance.
What do you mean by your expertise in real estate Facebook and Instagram advertising?
Determining what types of interests and behaviors you need to target to reach the right audience is the trickiest part of any Facebook Ads campaign. We have been playing around with the available targeting options for the real estate industry for the past eight years. A Facebook Ads agency that works with all sorts of businesses don’t have the data and experience usually required to optimize campaigns for your target audience. Home buyers and home sellers have specific interests and behaviors. Identifying their interests and behaviors is a challenge that we can help you overcome.
How is Facebook Ads set up service is different from ongoing campaign management?
Facebook Ads set up service is for real estate professionals who are not ready to commit to a long-term and ongoing campaign management service. Additionally, navigating your way around Facebook Business Manager can be daunting for real estate professionals who are not so tech-savvy. Picking the wrong campaign settings and objectives can lead to poor results from your ads. For them, we set up a campaign based on their advertising goals and budget. We leverage our data and experience in setting up campaigns with the best targeting options. We monitor the campaign for a few days and if you are satisfied with the results, you can hire us for ongoing management.
Is Facebook Ads for real estate worth the investment?
Many real estate professionals have this question, especially after Facebook limited the targeting options for housing ads. Well, the answer is yes! Facebook is still a very cost-effective method of reaching your audience. For better targeting, we recommend using a combination of Facebook and Google PPC Ads campaigns.