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Realty Crux

Tips for Generating Real Estate Leads Online

Real Estate SEO Agency
that Drives Measurable Results

Leverage data-driven SEO strategies proven to work for the real estate industry. If you are a real estate agent, broker, or a real estate investor, we can help you get more organic traffic and ensure that your brand appears on top of search engine results for the most profitable keywords in your market.

Faster Real Estate SEO Results in Your Budget

As a real estate SEO agency working since 2014, we have developed some tried-and-tested search engine optimization strategies to get results faster, that too in your budget. SEO for real estate is vastly different from SEO for other industries. By working with us, you leverage our creativity, profound knowledge and experience in real estate SEO.

SEO PROFESSIONAL PACKAGE

Ongoing SEO management

Starting at Just 499 /month

Our Professional Real Estate SEO package is ideal for real estate businesses looking to dominate their local market online. Get the best value for your money as the package covers end-to-end real estate SEO services. No setup or cancellation fees.

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SEO AUDIT PACKAGE

Optimize your website for higher rankings

Normally $399 $ 350

Our Real Estate SEO Audit service is the first steps towards laying a great foundation for top rankings in Google. You will get to know how to outrank your competition. Get a detailed report on what you are doing wrong and what you should do to grow organic traffic to your real estate website.

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What's Included in Real Estate SEO Package

Real Estate Local SEO

We will optimize your website content for local searches (including Google Map, Google My Business and keywords such as ‘realtor near me’). This is one of the most important aspects of real estate SEO.

Technical SEO

Implementation of Real Estate-specific structured mark-up which results in rich and featured snippets in search results, page load speed improvement, HTML improvement.

On-Page SEO

Optimizing meta info including titles and description according to your target keywords, anchor text optimization, internal linking optimization, voice search optimization.

SEO-friendly Real Estate Content

Content strategy based on user intent, HTML tags improvement (H1 tag, headlines tag, image optimization, video optimization), content writing with right keyword density, keyword optimization.

Off Page SEO

We will promote your real estate business online and focus on natural backlink building through guest posting and submission to directories with high domain authority.

Conversion Optimization

In real estate, quality of traffic matters more than quantity of traffic. We provide consultation on how to improve conversion rate so that you can get more leads with less efforts.

Competitor Analysis

Outrank not only the local competitors, but also big-wigs such as Zillow and Realtor.com. We analyse what you are up against for your target keywords and help you come up with a concrete SEO strategy to beat your competition.

Keyword Strategy

This is where most real estate professionals make costly mistakes. We help you come up with the right keyword targeting strategy with the help of industry leading tools. You avoid mistakes such as keyword cannibalization (targeting one keyword with two or more pages of your website).

Penalty Identification & Recovery

Google releases over 3,000 algorithm updates a year. It’s difficult for real estate professionals to stay in sync with these updates. It results in penalties. We help you avoid penalty and recover if your website has already suffered one.

Custom SEO Strategy

Our SEO is not ‘one-size-fits-all’. We will devise a highly customized SEO strategy according to your specific goals and competition in the local real estate market.

Real Estate Content Writing

We have written nearly 3000 high quality blog posts on the U.S. housing market alone. Our writers specialize in real estate writing. Check out our real estate content writing services page to learn more.

SEO-friendly Website

Already have a website? We will review how it’s coded and optimize it for higher rankings in search engine. We can also design an SEO-friendly website for you.

Measurable SEO Results

  • Top rankings for your target keywords

  • Improved ranking for long-tail keywords

  • Improved visibility in search engine results

  • Improved visibility in featured snippets

  • Improved visibility in Google’s FAQ Rich Results

  • More leads from organic traffic (conversion rate optimization)

  • Number of backlinks from high authority websites

  • Improved ‘time spent on website’

  • Lower bounce rates

  • Improved ‘pages-per-visit’

  • Better click-through-rate in search engine results

  • Improved domain authority

  • Focus on quality, rather than quantity of traffic

  • Drive qualified leads to your website by targeting relevant keywords

Why Real Estate SEO?

Real estate is a local business. The majority of home buyers, sellers and property investors search for real estate professionals online. This makes SEO the best form of inbound marketing which helps you to get leads without knocking on doors. Leads are generated organically from searches performed on Google, Yahoo, Bing and other search engines.

The good news is that ranking high for local search phrases or keywords is comparatively easier.

We – here at Realty Crux – have been doing real estate SEO for the past 8 years. Not long ago, ranking high for real estate-related keywords used to be quite easy. You just needed to write a 500-word blog and build some spammy backlinks to rank on top of Google.

Fast forward to 2020, this simple SEO strategy doesn’t work anymore. In fact, you’ll run the risk of getting penalized by Google if you publish shallow content and build spammy links.

Real Estate SEO goes beyond optimizing your website for keywords such as ‘homes for sale’. The real challenge today is to create and market content that aligns with the intent of the people visiting your website. You then need to follow certain technical and on-page and off-page SEO tactics to help search engines understand your content and rank it accordingly.

What it basically means is that user experience has taken the precedence.

Today, you need to make sure that:

  • Your real estate website is SEO friendly and doesn’t contain any technical errors.
  • The website navigation is user-friendly.
  • Your content stands out from your competitors.
  • Your website pages load fast for a better user experience.
  • The majority of backlinks are high quality.
  • Your content is up-to-date.
  • Your website and content follow the latest search engine algorithm updates.

Over the past 8 years, we have kept a close eye on how real estate SEO has changed. By having us work on SEO, you will make sure all the above-mentioned tasks are handled in the best possible way.

Why us for Real Estate SEO?

Real Estate Industry Expertise

We specialize in real estate digital marketing. We work only with real estate professionals including realtors, brokers and investors. Our specialization helps you get the best return on your investment.

Dominate Local Searches in Google

You probably already know that almost 80% buyers start their search for a home online. A generic SEO strategy doesn’t work when it comes to local searches. We help your content rank for the most relevant keywords.

Get a Customized SEO Strategy

We analyze the competition in your market and come up with a highly customized SEO strategy. You can reach out to us any time if you have any questions or concerns. Our live chat support keeps you in the loop.

Frequently Asked Questions

  • How long does it take to get better rankings?

    For a brand-new website, it may take up to 12 months to get measurable results. If you are looking for short-cuts or black-hat SEO techniques, we are not the right people to work with.

  • Why do I need ongoing SEO optimization?

    SEO is not a one-time marketing technique. You constantly need to analyze keyword performance with the help of SEO tools and optimize your content accordingly. You also need to keep an eye on what your competitors are doing to devise strategies to outrank them.

  • Can I outrank big websites such as Zillow?

    Absolutely! ‘homes for sale’ is not the only keyword you would want your content to rank for. Our SEO strategies help you identify even more relevant and high converting keywords and help you rank for them.

  • How is SEO different from PPC?

    SEO is a long-term marketing strategy. The moment you hit ‘Pause’ on a PPC campaign, you stop getting leads. But SEO puts lead generation on autopilot. Your rankings will keep improving as the website domain gets older. All you need to do is stay complaint with the ever-changing SEO guidelines.

  • Is real estate SEO worth it?

    Absolutely! Of all the digital marketing strategies, SEO provides the best return on your investment in the long run. Your investment is exactly like multifamily investment vs short-term stock market investment. If you want sustained returns, you should definitely invest in SEO.

  • Why do you say local SEO is easier?

    Well, Google and other search engine results are getting better at showing personalized results based on a person’s location and interests. If you optimize your website for local SEO, you can build domain authority faster than a website that publishes content for audience nationally. That’s why you can beat big brands such as Zillow if you are willing to invest in local SEO.