Real estate is a local business. The majority of home buyers, sellers and property investors search for real estate professionals online. This makes SEO the best form of inbound marketing which helps you to get leads without knocking on doors. Leads are generated organically from searches performed on Google, Yahoo, Bing and other search engines.
The good news is that ranking high for local search phrases or keywords is comparatively easier.
We – here at Realty Crux – have been doing real estate SEO for the past 8 years. Not long ago, ranking high for real estate-related keywords used to be quite easy. You just needed to write a 500-word blog and build some spammy backlinks to rank on top of Google.
Fast forward to 2020, this simple SEO strategy doesn’t work anymore. In fact, you’ll run the risk of getting penalized by Google if you publish shallow content and build spammy links.
Real Estate SEO goes beyond optimizing your website for keywords such as ‘homes for sale’. The real challenge today is to create and market content that aligns with the intent of the people visiting your website. You then need to follow certain technical and on-page and off-page SEO tactics to help search engines understand your content and rank it accordingly.
What it basically means is that user experience has taken the precedence.
Today, you need to make sure that:
- Your real estate website is SEO friendly and doesn’t contain any technical errors.
- The website navigation is user-friendly.
- Your content stands out from your competitors.
- Your website pages load fast for a better user experience.
- The majority of backlinks are high quality.
- Your content is up-to-date.
- Your website and content follow the latest search engine algorithm updates.
Over the past 8 years, we have kept a close eye on how real estate SEO has changed. By having us work on SEO, you will make sure all the above-mentioned tasks are handled in the best possible way.