As a digital marketing agency specializing in real estate SEO, we try to keep a tab on emerging websites that drive traffic organically from Google and other search engines. These websites invest in content marketing for long-term SEO benefits. While you need to spend money for every lead generated through Google Ads PPC and Facebook Ads, you get free leads once your website starts ranking high in Google for its target keywords.
In this guide, I am going to share real estate SEO case studies and examples. You can follow the same real estate SEO plan to generate more leads without spending a penny on ads:
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This Florida agent ranks on page 1 for luxury real estate projects
Miami Luxury Homes – operated by Michael Light, a Miami-based Realtor – is a great example of targeting a niche. The website ranks on page 1 of Google for most keywords related to luxury projects in this Florida city.
At the time of writing this guide, Aston Martin Residences, Missoni Baia, and Elysee, Una Residences were among the most luxury residential projects in Miami. Miami Luxury Homes ranks on page-1 for all the branded terms for these projects.
As per SimilarWeb, the website gets anywhere from 100,000 to 50,000 visits per months as shown in the screenshot below:
When your real estate website is getting this amount of traffic, you can expect to get hundreds of leads per month.
The agency has in fact created several ‘sister sites’ for particular projects.
How to achieve similar results
As you can see, Miami Luxury Homes has created comprehensive guides with relevant and useful information and listings for each of the projects that they want to rank their website for. In a recent article, I explained in detail how to follow a similar real estate SEO strategy.
This firm ranks on page 1 for top real estate investment-related keywords
For its target markets, Norada Real Estate Investments ranks on page 1 for real estate investment-related keywords. For example, the firm currently targets
- Atlanta, Georgia,
- Birmingham, Alabama,
- Cape Coral, Florida,
- Charlotte, North Carolina,
- Chicago Illinois,
- Cleveland and Dayton, Ohio,
- Harrisburg, Pennsylvania,
- Indianapolis, Indiana,
- Jacksonville, Florida,
- Kansas City, Missouri,
- Little Rock, Arkansas,
- Oklahoma City, Oklahoma,
- Phoenix, Arizona,
- Port Charlotte, Florida,
- Richmond, Virginia,
- San Antonio, Texas,
- South Bend, Indiana,
- Tampa, Florida.
The estimated web traffic to the website is over half a million per month, as per SimilarWeb:
So, if you type ‘Atlanta, Georgia real estate investment opportunities’ in Google, you will most likely find a search result from this company ranking on page 1.
How to achieve similar results
Norada Real Estate Investments has published comprehensive real estate investment guides. These guides also share investment opportunities by showcasing properties that potential leads can consider investing in.
What do these real estate SEO case studies & examples teach us?
Here are a few takeaways from all the case studies and SEO examples that I shared above:
Identify a niche
The first and most important thing is to identify a niche that you want to target. The niche could a particular location (community/neighborhood), types of properties (starter homes or luxury homes), or price range of homes.
Going after a particular niche will ensure that you don’t feel overwhelmed. For example, if you are a Miami-based real estate agent, you would probably don’t want to go after keywords like ‘California homes for sale’. Try to target smaller markets. You will have a better chance of ranking high without having to create an overwhelming amount of content and follow other SEO practices such as building backlinks. If you can identify smaller communities within Miami and try to target them first before expanding your content marketing efforts to cover the entire city, you will get results even faster.
Do keyword research
It’s important that you do real estate keyword research before creating content.
You can use free tools such as Google Keywords Planner for this. In a recent article, we explained how to do real estate keyword research. Though the article talks about keyword research for PPC, the same principles apply to SEO keyword research.
Doing keyword research will ensure that you are able to get results faster and avoid creating content that won’t get you any significant results. If your real estate website is recently launched, you should go for long-tail keywords and keywords with low competition.
Follow the best SEO practices
Creating and publishing content just for Google can land your website in trouble. This thinking leads to serious mistakes such as keyword stuffing, shallow content, and duplicate content. You may end up getting hit by a Google penalty.
- Make sure your content is informative and relevant
- Try to be as comprehensive as possible
- Don’t overuse keywords
- Don’t create multiple pages to target the same keyword
- Make sure that your content is fresh and updated on a regular basis
- Follow on-page, off-page and technical SEO guidelines
Consistency is the most important factor if you want to generate leads with SEO. In all the real estate SEO case studies and examples that we outlined above, you can see that the Realtors and investors were very consistent in creating content and following the SEO plan.
If your time and resources allow you to publish one blog post or create one community page a week, there is no need to feel like you are not doing enough. Just publish one blog post a week and be consistent. You will get results over time.
While implementing similar strategies may look easy, keep in mind that you will need to create lots of content with the right keyword targeting and follow the best SEO practices in order to achieve similar results. It’s time-consuming and requires a certain degree of knowledge about on-page and off-page SEO. You can consider enrolling in our free real estate SEO course if you want to learn how search engine optimization works for real estate professionals including Realtors and real estate investors.