Real Estate Google Ads Course - Realty Crux

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Real Estate Google Ads Course

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Course Content

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About This Course 2 Topics

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Lesson Content

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What Makes This Course Stand Out

About The Author

Getting Started 4 Topics

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Lesson Content

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What Makes Google The Best PPC Platform?

Must-Have Tools before Getting Started

Understanding Google Ads Account Structure

Setting Up Your First Ad THE EASY WAY 6 Topics

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Smart mode vs Expert Mode

Why to Optimize for Clicks Instead of Leads

Conversion Tracking Best Practices

Getting Location Settings Right

Ad Extensions: What They Are & Why They Are Important

Creating Ad Groups and Ads

Understanding Keywords 15 Topics

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+Broad +Match +Modifier

What Are Negative Keywords Lists

How To Find Negative Keywords Before Starting A Campaign

Using Your Target Demographics To Find Keywords

How To Use Keyword Planner Tool

How To Get Exact Keyword Volume

How To Research Keywords

Real Estate Keywords That Target Home Sellers

Real Estate Keywords That Target Home Buyers

Real Estate Keywords For Investors

Generic Real Estate Keywords

Google Ads Bidding Strategies 4 Topics

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Lesson Content

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Creating A Bidding Strategy

Manual Bidding Vs Automated Bidding

Different Types Of Automated Bidding Strategies

Setting Up Your Ads With Manual Bidding

Optimization 6 Topics

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Lesson Content

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Getting Your Landing Page Right

How Landing Page Can Reduce PPC Cost

Types Of Landing Pages To Have For Real Estate Google Ads

Important Elements Of A Real Estate Landing Page

5 Top Strategies To Lower PPC Cost

7 Fatal Google Ads Mistakes To Avoid