Not having your property listing indexed instantly and ranked for your target keywords may sometimes result in missing out on great opportunities.
Do you want a featured property (that you have just listed) indexed by Google in less than 5 minutes?
It’s probably an awesome listing with a reasonable asking price and great features.
In order to sell the property quickly, you need to put it in front of prospective buyers as quickly as possible, so you write a long listing description, outlining each of its features in great detail.
Apart from entering it into the multiple listing service (MLS), you also want to put it in the section for featured properties on your real estate website.
You hit ‘publish’ and wait for Google to show it on the top of search engine results for the keywords you used in the listing description.
But I am willing to bet it may take hours or even days (in case your site is new) for the listing to even get indexed by Google, let alone rank high for the keywords.
Organic search traffic absolutely matters. Buyers often use location address, budget, and property type as keywords to search for properties online. Not having your property listing indexed instantly and ranked for these keywords may sometimes result in missing out on great opportunities.
What if there is a way to get your property listing indexed within minutes of being published?
Well, the trick is so simple that it is surprising 99% real estate agents don’t use it at all.
So here is what you need to do:
Use ‘Fetch as Google’ feature in Google Search Console
I already warned you that the trick is very simple.
If you have a real estate website, you must have already added it to the Google Search Console.
If you haven’t, here is the link to do so.
All you need to do is log into Search Console using your Google account (it’s the same for Gmail) and click ‘Add a Property’ button and follow the instructions.
You basically need to verify that you are the site’s owner.
You can use any of the five methods, shown in the images above, to verify your site. If you need assistance with this, let me know in comments.
Once you have verified your site, select the domain name on the Google Search Console home screen, expand the Crawl menu, and then click Fetch as Google menu link (as shown in the images below).
Copy the url for the property description that you want Google to Index and paste it into the input field, leaving off the domain name, and click the FETCH button.
Once the URL is fetched, you need to click the ‘submit to index’ button.
And you are done!
The listing will be indexed quite instantly.
Wait for five minutes (sometimes a bit more) and put the title of the listing in Google search to verify if it has been indexed.
You can use the same method to get your blogs and other content including images indexed by Google quickly.