Three killer strategies you can use to boost your real estate brand’s presence in local searches
Over the past two years since Google rolled out the Pigeon algorithm update, local search engine optimization (SEO) has gained enormous importance for real estate agents.
In fact when Google rolled out the update, real estate was among the worst affected industries. Real estate professionals who hadn’t claimed their business on Google Maps or Google My Business were hit hard. The presence of their brand in search engine results skidded drastically overnight.
The reason was Google integrated web results with map search and physical location-related information about a local business.
Pigeon was actually a wake-up call for professionals who didn’t have their brand optimized for local SEO.
If you are yet to wake up to the challenge, here are three killer strategies you can use to boost your real estate brand’s presence in local searches:
Keep your business details consistent across the web
What are the three most important details about your business?
Your business name, address and phone number, right?
They are called NAP (an acronym for name, address and phone). If you add a website, it becomes NAP + W.
The first step towards fixing local SEO is to make sure that NAP details are consistent across the web.
Does the phone number you added in Yelp two years ago no longer exist?
You need to fix this because Google collects information about your business from across the web and inconsistencies in NAP can hurt SEO.
Customer reviews affect real estate local SEO big time
Google My Business and almost all business directories including Yelp enable customers to leave feedback on a local business.
Reviews should be at the core of your local SEO strategy for two reasons:
You should always seek out positive reviews from your customers after you have provided them an excellent service. It’s an ongoing process, instead of being a one-time thing.
Here are a few guidelines to follow when you collect reviews from your clients:
Local content is the King
Producing quality content that is geared towards your local prospects is the best way to improve your search engine rankings.
You can build links to your website producing high quality content on a consistent basis.
Many real estate agents don’t even have a blog section on their website. You should regularly produce content to solve your client’s problems and help deal with challenges in buying and selling homes.
Read the following article to know how you can build links to your website to improve search engine rankings:
Producing content on a consistent basis can help improve engagement with your prospects on social media. It will also establish your reputation as an authority on property market trends. It can earn you mentions in the local press.
More and more home buyers and home sellers are hiring real estate professionals on the basis of their brand’s reputation online.
You can’t afford to turn a blind eye to the growing dominance of local SEO in organic search results. You should always strive to ensure your real estate brand’s prominent presence in search results for local keywords.