Needless to say, you are an expert at representing property buyers and sellers. You may be really good at what you do; but when it comes to online real estate marketing, you’ll most likely draw a blank because it’s not your area of expertise.
At some point in your real estate career, you will feel the need for someone who can assist you in generating leads online through various internet marketing tools like social media, infographics, blogging, podcast, video etc.
An expert real estate marketer can actually help you scale your business to new heights by putting you in front of your prospects. He or she can also help you nurture new leads and turn them into clients.
Whether you are hiring an agency or an individual professional, you need to make sure that you not only get value for your money and time, but are also able to be consistent with your brand image and message. It will grow your and your brand’s reputation, helping you get new business consistently, and at the same time, establish you as an expert in your field.
Let’s discuss a few things you must keep in mind when hiring an expert real estate marketer for online lead generation:
An expert in your niche
First and the foremost, the expert you are planning to hire must be an expert in the true sense of the word. He must understand your niche inside-out. If you are an expert at buying and selling luxury properties, your expert real estate marketer should have appropriate knowledge of your market, your challenges, your prospects, and your vision in order to come out with right kind of messages for your real estate marketing campaigns.
- Thorough knowledge of your market
- Complete understanding about your challenges
- Knowledge of how your prospects think and where they can be found online
- A complete comprehension of your vision
Adept at understanding brand values
Every business brand has a unique value proposition, and a real estate brand is no exception. Before hiring an expert real estate marketer, you need to make sure that your help has full comprehension of your brand’s value proposition.
Explain to your marketing candidate in full detail what your unique selling points are. It could be a flexible commission modal based on the property type (I personally know a brokerage that has a unique selling point: full-scale brokerage service to home sellers for $1,000 – no matter how much your home is worth). The idea is to get these selling points across in your marketing messages and popularize them in the virtual world. You ideal candidate should:
- Have a complete comprehension of your brand’s value proposition.
- Be able to understand the importance of your business’s unique ‘selling points’.
- Be able to use these selling points in marketing materials and popularize them among your prospects.
Goal-oriented approach
Your expert real estate marketer should be able to make a definitive difference in the success of your business. The success should be measurable in terms of new clients, revenue or leads.
He or she should be able to explain to you exactly which marketing activities they will focus on and what results you can expect after a specific period of time.
- His or her goals should be measurable.
- He or she should be able to lay out their marketing plan to the last detail.
- He or she should have the ability to achieve marketing milestones in specific time –frames.
Experience and prior record of success
Last, but not the least – your expert real estate marketer should have a proven record of experience. He should have helped others from your industry with running online marketing campaigns successfully.
- Your expert should be able to show you a portfolio of former clients who he or she has helped with real estate marketing campaigns.
- Your expert should be able to explain what difference his services made to his clients’ business.
The Bottom Line
You need to be very careful while choosing the right candidate for handling your online real estate marketing campaigns. If you make a mistake, you run the risk of destroying not only your reputation and brand image, but also your business.
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